Friday, 2 May 2014
Question 4 Evaluation
How did you use media technologies in the construction and research, planning and evaluation stages?
I used media technologies throughout my construction, research, planning and evaluation. If it were not for the media technologies which I used then our work would not have been possible and it would not have been to the standard that we have achieved. Firstly I used media technology in the researching and construction stage of our project. At the start I mainly used google and youtube as my main sources for research and planning.
We kept a record of everything that we had done on blogger such as music videos we researched, target audience and what exactly is the indie genre and what codes and conventions did we follow. Youtube was the main source for researching other indie bands as well as last.fm.
Through youtube, we were able to embed the link over onto our blogs so it could be viewed there and then under we were able to give a description of the video underneath, codes and conventions, techniques and the target audience for the particular artist in question. This enabled us to have a better idea of what video we were going to produce and how exactly we were to go about doing that. We got a pupil from art to draw up our storyboards, however the next job was to get them into an animatic that was done using final cut pro on a MacBook to string the pictures together into a video with transitions and sounds. Last.fm was very useful for finding the target audience for the indie genre, where they were from and some facts about the people.
We used facebook on our website page to show advertising through social networking and other social media sites such as twitter. Facebook was also beneficial as it resulted in us getting in touch with the native as a friend gave us their contact details via facebook, and this is how we arranged the shooting schedule with them to make sure it suited. We got the native website logo from one that they had already made and we discovered it on the site "reverbnation," and this is where I originally heard stupid girl and once it was discussed within the group we decided that this was the song we were going to choose for our music video.
Google was vital when it came to researching other bands albums and websites, as this specifically gave us an idea of what we had to do to follow the codes and conventions of the indie genre. We also used the internet to create our own website from scratch, where Stuart used coding to get the programming for the site done and to get the website running properly and to install all the different parts of information. When it came to creating the album and digipaks, we used photoshop to customise and edit our pictures using filters and such techniques as double exposure and blur effects to make the images more exciting. Before we made the photo album we had plenty of practice on photoshop and I used youtube tutorials to discover new effects and how to make our editing more sophisticated. Even when it came to adding more light to a picture, photoshop made a lot of difference and helped with representation and what we were trying to say about the music in which the band plays.
When we were writing up our shooting scripts and plan, this was once again done on blogger as it was an organised way to keep record of all the research, planning, shooting schedules and our progression throughout our project. It was also a safe way to protect all our ideas as it meant they were all saved online and it would be easier for us to keep track of notes and not lose them.
When it came to filming we used one of our group member stuart's 1080p video camera's installed in his Samsung Galaxy note 3. This piece of media technology approved to be very effective as the camera was of a very high standard and gave the video a more professional look. After we had filmed our pieces we used a standard USB cable to transfer the shots onto the MacBook. Then we used Final Cut Pro to edit the clips, trim them, cut them and string them together using different trnasitions and double exposure to let the shots run smoothly. We were also able to enhance the quality and brightness of shots where it needed changed by adjusting the brightness and contrast and adding more colours. The quality was improved through motion resulted in a smoother video that was less unsteady.
When it came to editing we had a good range of effects to use and apply to our video, as Stuart used his own Macbook to edit the work. This was because we were using custom made effects which allowed us to implement much more advanced editing techniques than what would have been available to us using stock final cut. This resulted in a much more efficient and effective editing process while maintaining a high quality of production. In the screenshot above, we played with the gradient and the tint of the shot to add a colour which stands out more. The white being used is to specifically brighten up the scene to add more light to the shot as when it was recorded it was dull and it helped make the shot clearer.
Once again, in the evaluation stage, blogger and youtube were used to upload our finished pieces of coursework and also so our music video could be viewed. As well as these two formats I also chose to use slideshare and prezi. I chose to add more types of media technologies to expand my knowledge of them and to make my media product more creative, interesting whilst showing the different ways in which I could produce my final product. I chose prezi as I liked the idea of a mind map and I wished to give my coursework more variety and the idea of following the map appealed to me. It also allowed me to add in videos and pictures of our work and progression throughout our project and this was simply done by just selecting the option to add images/videos. When on my laptop at home I thought it would be a good idea to do some powerpoints which included pictures and answered two of my evaluation questions using slideshare. To do so I had to create the powerpoints using Microsoft powerpoint, which once uploaded to slideshare, automatically kept it in the powerpoint format with a nicer style.
Overall, throughout our media product we have had to use different types of media technology throughout to improve our work and design, and it resulted in a more organised, professional piece of work, which appeared to have pleased the target audience. This also shows how we have stuck to the codes and conventions well whilst in some places adding our own style into the mix. I have enjoyed using different types of media technology to complete my coursework and have discovered many more plug-ins available on final cut pro, as well as photoshop through the use of youtube. I have also learned about the importance of advertising through social networking, I discovered this in my research and we
seem to have executed this strategy through our website which we got much positive feedback about.
I used media technologies throughout my construction, research, planning and evaluation. If it were not for the media technologies which I used then our work would not have been possible and it would not have been to the standard that we have achieved. Firstly I used media technology in the researching and construction stage of our project. At the start I mainly used google and youtube as my main sources for research and planning.
We kept a record of everything that we had done on blogger such as music videos we researched, target audience and what exactly is the indie genre and what codes and conventions did we follow. Youtube was the main source for researching other indie bands as well as last.fm.
Through youtube, we were able to embed the link over onto our blogs so it could be viewed there and then under we were able to give a description of the video underneath, codes and conventions, techniques and the target audience for the particular artist in question. This enabled us to have a better idea of what video we were going to produce and how exactly we were to go about doing that. We got a pupil from art to draw up our storyboards, however the next job was to get them into an animatic that was done using final cut pro on a MacBook to string the pictures together into a video with transitions and sounds. Last.fm was very useful for finding the target audience for the indie genre, where they were from and some facts about the people.
We used facebook on our website page to show advertising through social networking and other social media sites such as twitter. Facebook was also beneficial as it resulted in us getting in touch with the native as a friend gave us their contact details via facebook, and this is how we arranged the shooting schedule with them to make sure it suited. We got the native website logo from one that they had already made and we discovered it on the site "reverbnation," and this is where I originally heard stupid girl and once it was discussed within the group we decided that this was the song we were going to choose for our music video.
Google was vital when it came to researching other bands albums and websites, as this specifically gave us an idea of what we had to do to follow the codes and conventions of the indie genre. We also used the internet to create our own website from scratch, where Stuart used coding to get the programming for the site done and to get the website running properly and to install all the different parts of information. When it came to creating the album and digipaks, we used photoshop to customise and edit our pictures using filters and such techniques as double exposure and blur effects to make the images more exciting. Before we made the photo album we had plenty of practice on photoshop and I used youtube tutorials to discover new effects and how to make our editing more sophisticated. Even when it came to adding more light to a picture, photoshop made a lot of difference and helped with representation and what we were trying to say about the music in which the band plays.
When we were writing up our shooting scripts and plan, this was once again done on blogger as it was an organised way to keep record of all the research, planning, shooting schedules and our progression throughout our project. It was also a safe way to protect all our ideas as it meant they were all saved online and it would be easier for us to keep track of notes and not lose them.
When it came to filming we used one of our group member stuart's 1080p video camera's installed in his Samsung Galaxy note 3. This piece of media technology approved to be very effective as the camera was of a very high standard and gave the video a more professional look. After we had filmed our pieces we used a standard USB cable to transfer the shots onto the MacBook. Then we used Final Cut Pro to edit the clips, trim them, cut them and string them together using different trnasitions and double exposure to let the shots run smoothly. We were also able to enhance the quality and brightness of shots where it needed changed by adjusting the brightness and contrast and adding more colours. The quality was improved through motion resulted in a smoother video that was less unsteady.
When it came to editing we had a good range of effects to use and apply to our video, as Stuart used his own Macbook to edit the work. This was because we were using custom made effects which allowed us to implement much more advanced editing techniques than what would have been available to us using stock final cut. This resulted in a much more efficient and effective editing process while maintaining a high quality of production. In the screenshot above, we played with the gradient and the tint of the shot to add a colour which stands out more. The white being used is to specifically brighten up the scene to add more light to the shot as when it was recorded it was dull and it helped make the shot clearer.
Once again, in the evaluation stage, blogger and youtube were used to upload our finished pieces of coursework and also so our music video could be viewed. As well as these two formats I also chose to use slideshare and prezi. I chose to add more types of media technologies to expand my knowledge of them and to make my media product more creative, interesting whilst showing the different ways in which I could produce my final product. I chose prezi as I liked the idea of a mind map and I wished to give my coursework more variety and the idea of following the map appealed to me. It also allowed me to add in videos and pictures of our work and progression throughout our project and this was simply done by just selecting the option to add images/videos. When on my laptop at home I thought it would be a good idea to do some powerpoints which included pictures and answered two of my evaluation questions using slideshare. To do so I had to create the powerpoints using Microsoft powerpoint, which once uploaded to slideshare, automatically kept it in the powerpoint format with a nicer style.
Overall, throughout our media product we have had to use different types of media technology throughout to improve our work and design, and it resulted in a more organised, professional piece of work, which appeared to have pleased the target audience. This also shows how we have stuck to the codes and conventions well whilst in some places adding our own style into the mix. I have enjoyed using different types of media technology to complete my coursework and have discovered many more plug-ins available on final cut pro, as well as photoshop through the use of youtube. I have also learned about the importance of advertising through social networking, I discovered this in my research and we
seem to have executed this strategy through our website which we got much positive feedback about.
Monday, 28 April 2014
Question 3 evaluation
<iframe src="http://www.slideshare.net/slideshow/embed_code/34387144" width="476" height="400" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe>
http://www.slideshare.net/matthewmcr95/question-3-evaluation-34387144
http://www.slideshare.net/matthewmcr95/question-3-evaluation-34387144
Friday, 25 April 2014
Question 2 evaluation
<iframe src="http://www.slideshare.net/slideshow/embed_code/34383413" width="476" height="400" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe>
http://www.slideshare.net/matthewmcr95/question-2-evaluation-34383413
http://www.slideshare.net/matthewmcr95/question-2-evaluation-34383413
Tuesday, 22 April 2014
Friday, 4 April 2014
Our progression so far..
At this point in time we have everything in place in order for us to begin filming. We started off by doing research on other similar indie bands to get an idea of what theme and concepts will be included in our music video. After we had decided what type of video we wanted to make, the next step was to choose a band suitable. The band we chose are called "The Native" and the reason why we picked this band is because we liked one song in particular (Stupid Girl) and believed that this song was suitable for the video we want to make.
After deciding that this band was the one we wanted to film our music video with, we now had to contact them. Luckily, a good friend of ours actually knew one of the band members very well and was able to contact him to see if the band was willing to film with us. After we got the go ahead, we contacted the band via facebook to discuss video ideas and to make a shot list. After the shot list was made we could now move onto the next step.
Our second action we took to progress closer to filming, was writing out a rough shot list, making storyboards based on these shots and then doing a final draft of an improved, more detailed shot list with better storyboards. After this was completed, the next step was to string together the storyboards to create an animatic. An animatic is basically a breakdown of our storyboards condensed into video format, as this way it is easier for the examiner to view and mark our work.
After we had finished the animatics and storyboards our next step was to get together to write out a shooting schedule, discussing dates and times which were suitable so everybody in the group could attend.
Connor carson and bronagh walsh are two of our actors. the two performers are friends of chris' and have experience singing and acting and we are confident that they will be able to act and perform at the level required of them. They are willing to travel with us to the destinations we need to go to. We have chosen a boy and a girl to act for us because the song represents a girl who doesnt listen and keeps making the same mistakes over again and we want to show the contrast of how things can go good and then in an instant go back to her stupid ways, hence the name of the song "stupid girl".
We want to have the band performing live in an amateur venue such as a garage to show that the band are quite indie and have their own style and do their own thing. This is an amateur set which means that the props involved are going to be amateur or even a little messy. The props are a big part of the video because attention to detail and continuity.
On the 18th march we started to film the narrative story for our music video, we filmed in such locations such as lady dixon park and queens university belfast in the centre of town. We used stuarts full HD camera on his samsung smart. In lady dixon we were attempting to shoot and capture more scenic shots to use in between the storyline and the band playing to spice the video up a bit. We also went to queen's university belfast to film part of the narrative. While we were out we got a chance to get to know the actors better and had finally filmed with them, establishing a better working relationship.
We aim to have the filming done with the band by the end of march. We are planning to film in one of the band members garages as we want to give an original, authentic look to the film. by doing so, the story and the band playing will switch more smoothly as the video is all in amateur locations and no professional stages etc.
When filming the shots we decided that we would need to have plenty of shots to break up the narrative so it felt more like a music video and less like a short film. To do this we decided to go to lady dixon and get a lot of scenic shots, and we also plan to record the band playing live out of their garage to break up the narrative more.
We changed the idea of filming in a garage to filming in a room in the house that the band use to chill out. We decided to make this change as the lighting was better and more suitable in the room and also it was easier for the band to set up in this room which was better for time efficiency.
Now we have reached the editing process, things have begun to really start looking well. Stuart is doing the editing process through using final cut pro and we have all been helping arrange the order of the shots and also what effects need used. Stuart created the website and it was myself, ciaran and chris' role to add the content onto the page and to take the pictures that would be going onto the site. We also have Chris working on the album cover whilst myself and ciaran have been covering the research concerning indie music videos and how we can add effects and the same style to make the video appeal to the target audience we are aiming for.
Our next step is to get all the individual pieces of research each of us has done and put it onto the group blog. After this is done one will be able to see where we have got the ideas for our music video and who inspired us. We also hope to get feedback from an indie lover to find their opinion on the song, video, website and album covers.
After deciding that this band was the one we wanted to film our music video with, we now had to contact them. Luckily, a good friend of ours actually knew one of the band members very well and was able to contact him to see if the band was willing to film with us. After we got the go ahead, we contacted the band via facebook to discuss video ideas and to make a shot list. After the shot list was made we could now move onto the next step.
Our second action we took to progress closer to filming, was writing out a rough shot list, making storyboards based on these shots and then doing a final draft of an improved, more detailed shot list with better storyboards. After this was completed, the next step was to string together the storyboards to create an animatic. An animatic is basically a breakdown of our storyboards condensed into video format, as this way it is easier for the examiner to view and mark our work.
After we had finished the animatics and storyboards our next step was to get together to write out a shooting schedule, discussing dates and times which were suitable so everybody in the group could attend.
Connor carson and bronagh walsh are two of our actors. the two performers are friends of chris' and have experience singing and acting and we are confident that they will be able to act and perform at the level required of them. They are willing to travel with us to the destinations we need to go to. We have chosen a boy and a girl to act for us because the song represents a girl who doesnt listen and keeps making the same mistakes over again and we want to show the contrast of how things can go good and then in an instant go back to her stupid ways, hence the name of the song "stupid girl".
We want to have the band performing live in an amateur venue such as a garage to show that the band are quite indie and have their own style and do their own thing. This is an amateur set which means that the props involved are going to be amateur or even a little messy. The props are a big part of the video because attention to detail and continuity.
On the 18th march we started to film the narrative story for our music video, we filmed in such locations such as lady dixon park and queens university belfast in the centre of town. We used stuarts full HD camera on his samsung smart. In lady dixon we were attempting to shoot and capture more scenic shots to use in between the storyline and the band playing to spice the video up a bit. We also went to queen's university belfast to film part of the narrative. While we were out we got a chance to get to know the actors better and had finally filmed with them, establishing a better working relationship.
We aim to have the filming done with the band by the end of march. We are planning to film in one of the band members garages as we want to give an original, authentic look to the film. by doing so, the story and the band playing will switch more smoothly as the video is all in amateur locations and no professional stages etc.
When filming the shots we decided that we would need to have plenty of shots to break up the narrative so it felt more like a music video and less like a short film. To do this we decided to go to lady dixon and get a lot of scenic shots, and we also plan to record the band playing live out of their garage to break up the narrative more.
We changed the idea of filming in a garage to filming in a room in the house that the band use to chill out. We decided to make this change as the lighting was better and more suitable in the room and also it was easier for the band to set up in this room which was better for time efficiency.
Now we have reached the editing process, things have begun to really start looking well. Stuart is doing the editing process through using final cut pro and we have all been helping arrange the order of the shots and also what effects need used. Stuart created the website and it was myself, ciaran and chris' role to add the content onto the page and to take the pictures that would be going onto the site. We also have Chris working on the album cover whilst myself and ciaran have been covering the research concerning indie music videos and how we can add effects and the same style to make the video appeal to the target audience we are aiming for.
Our next step is to get all the individual pieces of research each of us has done and put it onto the group blog. After this is done one will be able to see where we have got the ideas for our music video and who inspired us. We also hope to get feedback from an indie lover to find their opinion on the song, video, website and album covers.
Monday, 3 February 2014
codes and conventions continued
It is very common in indie music videos to include a live performance. This helps focus on them as a performer doing what they love to do. It also helps keep the focus on the actual music itself and the talent that the artists have. This is typical in the indie genre as the genre itself was more about the music and passion rather than about the success of the artist. A good example of this is Ed Sheeran. A modern twist is often put on this with a narrative included to break up the music video. There is also more room to play around with the video if a narrative is included so a lot of artists tend to use a mixture of performance and narrative in the music videos. It also allows Indie artists to compete with artists of other genres who do narrative videos that are heavily based around a story to make it memorable. Live performances promote the artist as the audience will be able to see what the artist is like live and it may make them want to see the artist live.
Narrative in music videos is used to tell a story by using a sequence of imaged and videos to relate to the song. This is done in such a way that it makes sense to the audience so they can follow and link it to the lyrics. This links with Goodwin’s theory of illustration and amplification. Narrative is very popular with all genres of music as it leaves room for the imagination. There are a lot of different variations and there is a lot of room for creativity which can leave the video very memorable to the audience. This is a great way of making a music video stand out and making it popular. This is because there are a lot of different variations so you can make it as different as you like. Also, now due to new technology, new storylines can be created by using special effects and after effects to make the video look a lot more realistic and exciting. Narrative videos also keep peoples attention better in comparison to performance as what you are seeing is always changing and keeps you entertained. Even people who aren’t necessarily a fan of the artist may still enjoy the video so this method could help gain success and status.
Mise en scene plays a large role in music videos and especially in the indie genre. This is because a lot of indie artists often have a retro look and this can be created through the sets they use, props and also their own appearance. Props can change the whole look of the video. A good example of this is Lana Del Rey’s – National Anthem. The audience can see her glamorous and expensive looking house. This suggests to the audience that she is wealthy and well respected. Costumes give people their identity and set them apart from the rest. Makeup is also important as it can give us an indication as to which era the video is set in. For example, Paloma Faith has very subtly makeup in her videos wit a pale face and red lipstick, this suggests that her music and music videos are supposed to be similar to the 50s.
Narrative in music videos is used to tell a story by using a sequence of imaged and videos to relate to the song. This is done in such a way that it makes sense to the audience so they can follow and link it to the lyrics. This links with Goodwin’s theory of illustration and amplification. Narrative is very popular with all genres of music as it leaves room for the imagination. There are a lot of different variations and there is a lot of room for creativity which can leave the video very memorable to the audience. This is a great way of making a music video stand out and making it popular. This is because there are a lot of different variations so you can make it as different as you like. Also, now due to new technology, new storylines can be created by using special effects and after effects to make the video look a lot more realistic and exciting. Narrative videos also keep peoples attention better in comparison to performance as what you are seeing is always changing and keeps you entertained. Even people who aren’t necessarily a fan of the artist may still enjoy the video so this method could help gain success and status.
Mise en scene plays a large role in music videos and especially in the indie genre. This is because a lot of indie artists often have a retro look and this can be created through the sets they use, props and also their own appearance. Props can change the whole look of the video. A good example of this is Lana Del Rey’s – National Anthem. The audience can see her glamorous and expensive looking house. This suggests to the audience that she is wealthy and well respected. Costumes give people their identity and set them apart from the rest. Makeup is also important as it can give us an indication as to which era the video is set in. For example, Paloma Faith has very subtly makeup in her videos wit a pale face and red lipstick, this suggests that her music and music videos are supposed to be similar to the 50s.
Wednesday, 15 January 2014
Web design ideas- Sigur Rós
What I like about the layout of this site is the scenic, artistic approach to it. We have decided to try and make a website with pictures similar to this. We aim to achieve this through such using photo manipulation software such as Photoshop CS6. Digitally, we hope to make the website aesthetically pleasing for the viewer and we wish to follow the same codes and conventions of similar indie bands whilst adding our own twist to the style.
When looking at a website like this, It has a real scenic feel to it and one really feels a connection to the artist as soon as they go on the homepage. I believe this is due to the fact that there is a timeline of pictures throughout the artists' career showing what he has been through and how he progressed. Once again it is the pictures and the layout of the website that really appeal to me and I feel would be very effective.
Friday, 3 January 2014
Kodaline website
The ideas that we got from Kodaline's website include the tour dates and the layout. We liked the idea of having the tour dates at the bottom of the page but also with all the other information. This was because it meant that the viewer would be able to find out more about the band and see the latest song/video uploaded in the process of seeing where the band is playing. It means while the viewer is looking to buy tickets, we are also able to promote the band in the process. We also like the idea of having pictures of the band members throughout the page. Kodaline have inspired us on many aspects of our video, particularly with the shooting and the idea of telling a story in the music video.
I loved the idea that Kodaline uploaded new videos to their website and I think that this would be very effective for our site as it increases popularity through advertising via the internet. I also like the idea of having the "Album Scrapbook." After seeing this on their page I believe that it is essential that our digipaks are displayed well on the site as it makes the page look more aesthetically pleasing rather than just all words.
The idea of the blog is interesting as it would allow the fans to feel more connected to the band itself and it also helps the fans have a better understanding of what the members in the band are like how they started off and where they are now. Due to seeing this I think it would be very effective if we wrote some information about some of the band members to let the audience feel closer to the band and to establish a strong bond to the fans as they would briefly know their story.
Friday, 20 December 2013
Planning
Shooting schedule
Wednesday; 5pm-8pm
Thursday; 5pm-8pm
(repeat weekly)
One Saturday; 1pm-6pm
Stuart edits at home
Timetable
Thursday; storyboards (hand over to Jonathan).
Friday; Get info on band, Work on shot types, locations, props and actors, plan video in more depth.
Saturday; Get storyboards off johnny, take pictures and send to stuart to work on animatics.
Monday; Photograph research and plans as evidence, string the photos together.
Tuesday; Upload all evidence and research to group blog.
Task list
Finish storyboards.
Create an animatic.
Take pictures as evidence of work.
Get actors organised for video.
Find out more about our band.
Find locations to film.
Upload evidence to group blog.
Create and design a website.
Make an album cover.
Create Digipaks.
Song
Stupid girl- the native (4 members)
Lighting needs
Natural lighting
Artificial lighting
post-production editing to enhance brightness
Location list (ciaran)
Lady dixon
Queen's university
Bands' jamming spot
Costume list
For the actor and actress, where casual clothes of their choice to make it feel more like reality.
We believe the band should wear their own clothes to establish a certain image to the band and to show what they are really like, and what style they like to the audience.
Wednesday; 5pm-8pm
Thursday; 5pm-8pm
(repeat weekly)
One Saturday; 1pm-6pm
Stuart edits at home
Timetable
Thursday; storyboards (hand over to Jonathan).
Friday; Get info on band, Work on shot types, locations, props and actors, plan video in more depth.
Saturday; Get storyboards off johnny, take pictures and send to stuart to work on animatics.
Monday; Photograph research and plans as evidence, string the photos together.
Tuesday; Upload all evidence and research to group blog.
Task list
Finish storyboards.
Create an animatic.
Take pictures as evidence of work.
Get actors organised for video.
Find out more about our band.
Find locations to film.
Upload evidence to group blog.
Create and design a website.
Make an album cover.
Create Digipaks.
Song
Stupid girl- the native (4 members)
Lighting needs
Natural lighting
Artificial lighting
post-production editing to enhance brightness
Location list (ciaran)
Lady dixon
Queen's university
Bands' jamming spot
Costume list
For the actor and actress, where casual clothes of their choice to make it feel more like reality.
We believe the band should wear their own clothes to establish a certain image to the band and to show what they are really like, and what style they like to the audience.
Wednesday, 27 November 2013
The native- stupid girl breakdown
What I took from the song "Stupid Girl" was that it was in fact of the indie genre, in between indie pop and indie rock. This is due to the fact that there are some fast-paced, upbeat parts to the song, but there are also parts which are slower and more peaceful.
This could well be the story of one of the band members and they could be representing that at some points in their life at this time, things were nice and peaceful, but at other points their life was frantic and stressful. Even through the name of the song alone it is clear that it was a frustrating time for the man.
I believe that after listening to the song, the story in our video should be surrounding the relationship between two people and the ups and downs that they have throughout their relationship.
To show that the song relates to one of the band members and that it is personal to them as they wrote it, I believe it would be a good idea to have shots of them playing throughout our video and some close-ups. Another advantage to doing this is that it means we are following the codes and conventions of the indie genre precisely.
This could well be the story of one of the band members and they could be representing that at some points in their life at this time, things were nice and peaceful, but at other points their life was frantic and stressful. Even through the name of the song alone it is clear that it was a frustrating time for the man.
I believe that after listening to the song, the story in our video should be surrounding the relationship between two people and the ups and downs that they have throughout their relationship.
To show that the song relates to one of the band members and that it is personal to them as they wrote it, I believe it would be a good idea to have shots of them playing throughout our video and some close-ups. Another advantage to doing this is that it means we are following the codes and conventions of the indie genre precisely.
Friday, 22 November 2013
Lana Del Rey
Elizabeth “Lizzy” Grant (born 21 June 1986), better known as Lana Del Rey, is a singer-songwriter from Lake Placid, New York, United States. Del Rey is known for embellishing her songs and music videos with an eerily nostalgic vibe heavy on Americana themes, including images of surfing, Coney Island, Frank Sinatra, and Marilyn Monroe. She has also listed a large number of her artistic influences, including Allen Ginsberg, Elvis Presley, Britney Spears, Nina Simone, Nirvana, Leonard Cohen, Bob Dylan , The Beach Boys, Antony and the Johnsons, actor and filmmaker John Waters, artists Mark Ryden and Marilyn Minter, and photographers Juergen Teller and Philip-Lorca diCorcia.
Grant released her first professionally produced body of work in 2010, an EP entitled Kill Kill, as Lizzy Grant via Five Points Records with producer David Kahne. It was available for purchase on iTunes for a brief period before being withdrawn for unknown reasons. Soon after, Del Rey released a self-titled collection of songs, Lana Del Rey, for electronic download.
In June 2011, Del Rey was signed with Stranger Records and issued the “Video Games” single, and in October 2011 she signed with Interscope Records.
The typical age for Lana Del Rey tend to range from ages 17-50. This is due to her music being quite old fashioned with a nice, slow beat that appeals to an older, mature audience as well as young adults. Her music has been featured in such movies as "The great Gatsby" which is more suited for a mature audience and this is how she has listeners who are a great deal older than some of her fans. However, the reason why some of her listeners are so young is due to her dress code and persona, also through her album "born to die" which would appeal to the younger, indie fans. Last.fm supports these statistics as if we look at the top listeners we see that the age of the listeners varies greatly.
Through last.fm I was able to find out that the majority of listeners on last.fm are from the United States, Canada and Brazil. One is not surprised by this statistic as Lana Del Rey was born in the United States and performs mostly around America, resulting in the majority of her fan base to be around this location. Lana del Rey has played in Brazil three times which would explain why that country has the largest amount of fans on last.fm. She has also done tours in the United states and Europe which would explain the fans on last.fm from Russia, Poland etc.
The social background of people who listen to Lana Del Rey would once again vary with the ages. Some of the audience such as the younger fans would be interested in music greatly which seems to be very common throughout the indie genre. From profiles on Last.fm I was able to discover fans of Lana Del Rey usually have an interest in vintage clothing and have a unique style and a music taste that is very broad which covers a number of genres. The more mature audience would usually be family orientated as they are in their 30's or older and seem to have a normal social background. They would have interest in music but not as much as the younger fans and would wear casual clothing, they tend to share their music with people of the same age and the same social background which seems to be people who are in relationships or are family orientated.
The main fan base for Lana Del Rey consists of women as her music appeals to women more through the lyrics, the style of her music, instrumentals, her keen interest in clothing and her vintage style. However, her music also appeals to men and this was shown on Last.fm as a couple of the top listeners were young males in their 20's.
The spends and interests of fans tend to be on music, clothing (usually vintage), and social gatherings with friends. This is very similar to other indie fans although they may focus on clothing more than music, while Kodaline fans may focus more on music than clothing. Overall it seems that a few main interests keep recurring throughout the indie genre.
Through last.fm I was able to find out that the majority of listeners on last.fm are from the United States, Canada and Brazil. One is not surprised by this statistic as Lana Del Rey was born in the United States and performs mostly around America, resulting in the majority of her fan base to be around this location. Lana del Rey has played in Brazil three times which would explain why that country has the largest amount of fans on last.fm. She has also done tours in the United states and Europe which would explain the fans on last.fm from Russia, Poland etc.
The social background of people who listen to Lana Del Rey would once again vary with the ages. Some of the audience such as the younger fans would be interested in music greatly which seems to be very common throughout the indie genre. From profiles on Last.fm I was able to discover fans of Lana Del Rey usually have an interest in vintage clothing and have a unique style and a music taste that is very broad which covers a number of genres. The more mature audience would usually be family orientated as they are in their 30's or older and seem to have a normal social background. They would have interest in music but not as much as the younger fans and would wear casual clothing, they tend to share their music with people of the same age and the same social background which seems to be people who are in relationships or are family orientated.
The main fan base for Lana Del Rey consists of women as her music appeals to women more through the lyrics, the style of her music, instrumentals, her keen interest in clothing and her vintage style. However, her music also appeals to men and this was shown on Last.fm as a couple of the top listeners were young males in their 20's.
The spends and interests of fans tend to be on music, clothing (usually vintage), and social gatherings with friends. This is very similar to other indie fans although they may focus on clothing more than music, while Kodaline fans may focus more on music than clothing. Overall it seems that a few main interests keep recurring throughout the indie genre.
Ryan Beatty Indie Interview
What age are you? and could you tell me the range of ages of your friend group and what their music taste is?
17 years old, and the range of ages in my friend group are 16-30 and most of my friends have a similar taste in music as me.
Where are you from and could you please tell me the location of any of your friends who have the same music taste?
Belfast, Northern Ireland. This is where most of my friends are situated although i have some friends in England who would have similar music taste. I would say that there is an increasing number of indie lovers in Belfast.
How would you describe your social background? For example style and social group.
Me and my group of friends interests would all include music, i play the guitar and a lot of my friends would play some sort of instrument. I would describe my dress code as indie/alternative rock, i like clothes such as skinny jeans, and I like to wear "beanie" hats. We would all be interested in gaming and our most common interests would be music and gaming. Indie music is very common in my friend group but a lot of us are also interested in different genres of music such as rock, or just all genres in general. We all in a way have our own individual style of clothing and have different interests.
What are your spends? (disposable income)
I receive £60 every two weeks from EMA payments. I spend my money mainly on clothes, concert tickets, albums (hardback), and video games. I like to shop in less well known shops that would suit my style of clothing more and sell other smaller items that would interest me.
What are your interests?
My main interests are music and i consider music to be a big part of my life. I love to play guitar also, I have an alternative style in clothing that differs from many of my friends in my group, I love gaming which would be very apparent throughout my whole friend group and it is an interest that we would all have in common. I am also into reading and politics and very few of my friends would be interested in the books I read and although would have the same political views of me, well that is the few friends in my friend group who are also interested in politics.
Similar artists you like and cultural interests similar to your friends?
Bands/artists that I like consist of performers such as Bad Books, Manchester Orchestra, Right Away Great Captain, The Artic Monkeys, Arcade fire and The Tallest Man On Earth. Similar cultural interests that me and my friend group are our political beliefs, we all have a similar outlook/approach to things. We are mainly all from the same area of Belfast, however there are some who would be from other parts of Belfast. We all love music and playing instruments, and when buying an album, the artwork on it appeals to all of us and we seem to have similar artistic tastes. However when it comes to the music that we listen to it is generally similar, but can vary greatly sometimes.
How is your social group related through media products?
We have the same music taste so would buy similar albums, instrument such as guitars as we all play instruments as a hobby so would discuss which instrument we were going to buy next or what brand it was. We all seem to wear band/artist t-shirts, We also all have an interest in tattoos and this would be inspired by seeing our idols in magazines and seeing all their tattoos, music magazines such as NME is also something that we would all buy and read. Finally radio stations would all relate to us such as radio 1.
How do the products relate to the indie demographic?
They relate to the indie demographic as they show our love for music/bands through the clothes they sell, artists we like usually have tattoos which inspires fans to get tattoos to be like their favourite artists as they see them on TV or in magazines. The instrument a band member plays also inspires one to play a particular instrument as their idol may play it. Sometimes band members are paid to play an instrument of a particular brand, which influences fans to buy the same brand. Album artwork appeals to people as it is attractive and makes one wants to buy it because it stands out to them. Magazines which show band interviews and the products celebrities wear makes one want to buy certain products and have certain cultural interests. This keeps fans updated with what is trending in the indie world as well as the radio as it plays new music which would appeal to the indie genre.
Are there specific codes and conventions that are evident throughout the indie genre that I could use in my music video to appeal to the audience?
Live performances in indie music videos is very common and appeals to many, also having a narrative in the video and abstract album artwork all appeal to the indie genre.
17 years old, and the range of ages in my friend group are 16-30 and most of my friends have a similar taste in music as me.
Where are you from and could you please tell me the location of any of your friends who have the same music taste?
Belfast, Northern Ireland. This is where most of my friends are situated although i have some friends in England who would have similar music taste. I would say that there is an increasing number of indie lovers in Belfast.
How would you describe your social background? For example style and social group.
Me and my group of friends interests would all include music, i play the guitar and a lot of my friends would play some sort of instrument. I would describe my dress code as indie/alternative rock, i like clothes such as skinny jeans, and I like to wear "beanie" hats. We would all be interested in gaming and our most common interests would be music and gaming. Indie music is very common in my friend group but a lot of us are also interested in different genres of music such as rock, or just all genres in general. We all in a way have our own individual style of clothing and have different interests.
What are your spends? (disposable income)
I receive £60 every two weeks from EMA payments. I spend my money mainly on clothes, concert tickets, albums (hardback), and video games. I like to shop in less well known shops that would suit my style of clothing more and sell other smaller items that would interest me.
What are your interests?
My main interests are music and i consider music to be a big part of my life. I love to play guitar also, I have an alternative style in clothing that differs from many of my friends in my group, I love gaming which would be very apparent throughout my whole friend group and it is an interest that we would all have in common. I am also into reading and politics and very few of my friends would be interested in the books I read and although would have the same political views of me, well that is the few friends in my friend group who are also interested in politics.
Similar artists you like and cultural interests similar to your friends?
Bands/artists that I like consist of performers such as Bad Books, Manchester Orchestra, Right Away Great Captain, The Artic Monkeys, Arcade fire and The Tallest Man On Earth. Similar cultural interests that me and my friend group are our political beliefs, we all have a similar outlook/approach to things. We are mainly all from the same area of Belfast, however there are some who would be from other parts of Belfast. We all love music and playing instruments, and when buying an album, the artwork on it appeals to all of us and we seem to have similar artistic tastes. However when it comes to the music that we listen to it is generally similar, but can vary greatly sometimes.
How is your social group related through media products?
We have the same music taste so would buy similar albums, instrument such as guitars as we all play instruments as a hobby so would discuss which instrument we were going to buy next or what brand it was. We all seem to wear band/artist t-shirts, We also all have an interest in tattoos and this would be inspired by seeing our idols in magazines and seeing all their tattoos, music magazines such as NME is also something that we would all buy and read. Finally radio stations would all relate to us such as radio 1.
How do the products relate to the indie demographic?
They relate to the indie demographic as they show our love for music/bands through the clothes they sell, artists we like usually have tattoos which inspires fans to get tattoos to be like their favourite artists as they see them on TV or in magazines. The instrument a band member plays also inspires one to play a particular instrument as their idol may play it. Sometimes band members are paid to play an instrument of a particular brand, which influences fans to buy the same brand. Album artwork appeals to people as it is attractive and makes one wants to buy it because it stands out to them. Magazines which show band interviews and the products celebrities wear makes one want to buy certain products and have certain cultural interests. This keeps fans updated with what is trending in the indie world as well as the radio as it plays new music which would appeal to the indie genre.
Are there specific codes and conventions that are evident throughout the indie genre that I could use in my music video to appeal to the audience?
Live performances in indie music videos is very common and appeals to many, also having a narrative in the video and abstract album artwork all appeal to the indie genre.
Wednesday, 20 November 2013
Kodaline- Indie rock/alternative
Kodaline is a Dublin-based Irish alternative rock quartet. Originally known as 21 Demands, the band made chart history in March 2007, when their debut single “Give Me A Minute” topped the Irish Singles Chart; becoming the first independently released track to achieve the feat. In 2005 the band participated in the irish competition called ‘You’re a Star’ and managed to come in seconds place and then in 2011 they changed their name to Kodaline.
Growing up in houses just two minutes away from each other in Swords, a working class town near Dublin airport, Steve Garrigan and Mark Prendergast met aged eight, when they were the only boys in the school choir. Skip forward six years and they recruited Vinny May, also situated a stones throw away and together set about forming the first of myriad bands. The line-up for Kodaline was recently completed by the addition of bassist Jason Boland. The band’s name, incidentally, means absolutely nothing. For the moment they wanted something they could take ownership of.
The band became a YouTube sensation with their music video for the song ‘All I Want’ which tells the heartbreaking story of a man. On October the 4th 2013 Kodaline released another music video for this song called ‘All I Want part 2” this again tells us about the man. Their album, ‘In A Perfect World’, contains 11 if their songs including ‘All I Want’, ‘High Hopes’ and ‘One Day”. The oldest on their album is ‘High Hopes’ which was based on a series of breakups that members of the band were facing during that time.
Teaching each other the principles of songcraft, the music they came up with some of which can be found on their self titled EP isn’t wan or introspective or self-serving. Instead, it’s bold, epic and stirring. Currently maintaining an air of understated mystery, Kodaline are soon set to unveil themselves to the world with these first four tracks recorded with Steve Harris (producer for Dave Matthews band, mixer for U2).
The typical audience for Kodaline would be people who regularly listen to indie/alternative music and who are around the age group of 17-40. The reason why there is such a wide range of ages that listen to kodaline is because this group in particular appeals to people of all ages. The music that they create is indie and does not specify on one main genre e.g.. indie rock or indie pop. Through the instrumental, lyrics and locations that kodaline use it makes it easy for teenagers to enjoy the music, as well as more mature adults as it is music that a wide range of people can relate to.
Through music profiles on Last.fm I am able to support some of the points previously made. For example, Kodaline are a group that can appeal to a wide range of people regardless if they prefer indie rock more than indie pop. Through research I was able to find a profile that supports this point. The person who owns the profile on Last.fm is one of a male who's username is "gonzaD456." From his Last.fm profile I was able to see his most listened to artists which mostly consisted of indie rock bands such as Paramore, Panic! at the disco and 30 seconds to mars. However also in his top played artists were Kodaline.
The location of listeners is mainly around the UK and Ireland, this is because Kodaline are from Ireland. This is reinforced through the UK iTunes store which has shown that Kodaline's album was in the top UK downloads. However through the last.fm top listeners section on Kodaline's page, there is also quite a significant number of listeners from Poland and Brazil.
The social background varies greatly from person to person as said before, the music Kodaline makes appeals to a wide range of people. It could appeal to people who like skateboarding and have a sort of gothic look to them, or it could appeal to someone the complete opposite, who dresses colourfully and has a completely different taste in music and is interested in completely different things. They tend to mostly be form Ireland and the UK, the fans from Ireland might be more passionate about their support for Kodaline than the UK as not as many groups make it big form Ireland as in the UK.
I believe because of the music Kodaline make, the lyrics and their personality, there would be an equal number of men and women listening to Kodaline as they are an indie group who appeal to everyone. This is supported by Last.fm which show an even number of men and women in the top listeners section for the Kodaline profile.
The spends and interests of fans of Kodaline through asking members of my class seem to consist of music, clothing and drama. Most of the listeners spends are £60 every two weeks and people who have part time jobs who would earn a little more, but overall have an average student income. Another interest would be going out to concerts and clubs with their friend group.
Monday, 18 November 2013
Ed Sheeran- I see fire
this song has inspired me and what i would like our music video to be like. It is a song specifically made for the new Hobbit movie, the desolation of smaug. I really adore the idea of the two stories going on at once, the non-fictional, showing the recording of the song and them celebrating, also ed sheeran in his home home. I especially like the shot where it shows him playing and the video is worse quality and then it shows the reason why this is, and the girl recording it from her phone and we see it from her point of view. I like the fictional story that is being told throughout. It shows the middle-earth and the whole story that comes with it and then the shots return to reality as well.
I believe the use of the fictional story, as well as the artist performing live is very effective and is something that I have saw in many of the indie videos that I have studied during research. When making the storyboards I believe that the idea of the live performance as well as the fictional story should be included as it is central to following the codes and conventions of the indie genre.
I believe the use of the fictional story, as well as the artist performing live is very effective and is something that I have saw in many of the indie videos that I have studied during research. When making the storyboards I believe that the idea of the live performance as well as the fictional story should be included as it is central to following the codes and conventions of the indie genre.
Friday, 15 November 2013
Manchester Orchestra
Manchester Orchestra is an American indie rock band which formed in Atlanta, Georgia in 2004. The group is currently composed of rhythm guitarist, singer/songwriter Andy Hull, lead guitarist Robert McDowell, keyboardist and percussionist Chris Freeman, bassist Jonathan Corley and drummer Tim Very. Former drummer Jeremiah Edmond parted ways with the band in January 2010 to focus on his family as well as running the band’s record label, Favorite Gentlemen. The band has released three albums - 2006’s I’m Like A Virgin Losing A Child, 2009’s Mean Everything To Nothing and 2011’s Simple Math.
Manchester Orchestra originated in the suburbs of Atlanta, Georgia. They are named after the English city Manchester, a place rich in musical history (The Smiths, The Stone Roses, Joy Division, Oasis, New Order, Happy Mondays). Feeling increasingly alienated at his “small-town-Georgia, Christian high school”, Hull became so frustrated that he spent his senior year studying at home. Early in their career, the band recorded an album entitled Nobody Sings Anymore. However, it was never released due to the shift in the band’s musical direction and personal changes undergone following its recording. The band stated that “the band that made the record was different to the band now.” Some of the tracks written for the album were released instead on the EP You Brainstorm, I Brainstorm, But Brilliance Needs a Good Editor.
Following You Brainstorm, I Brainstorm, But Brilliance Needs a Good Editor, Manchester Orchestra recorded and released their debut album I’m Like A Virgin Losing A Child. This album gained the attention of the music industry, and eventually led to their signing with Canvasback.
The typical age for listeners of Manchester Orchestra range from people aged 16-25. This is supported by The magazine NME who have stated that Manchester Orchestra tend to have quite a young fan base, and also Last.Fm the too listeners ranged from 17-24.
The location of listeners and fans of Manchester Orchestra are mainly from the USA, Canada, the UK and Brazil. This is probably because of The Manchester Orchestra being from the United States. They also have a name that was inspired by the City Manchester in England. This makes the name appeal to people in the UK and would explain why they have a big fan base in the UK.
The social background would be very similar to other indie bands simply because of the age of the teenagers . They would most likely have a part-time job, enjoy going out with friends, and are basically living the student life.
There is no main gender that the Manchester Orchestra would specifically appeal to. This is due to the style of the music appealing to everyone, a recurring theme in the indie genre.
Manchester Orchestra originated in the suburbs of Atlanta, Georgia. They are named after the English city Manchester, a place rich in musical history (The Smiths, The Stone Roses, Joy Division, Oasis, New Order, Happy Mondays). Feeling increasingly alienated at his “small-town-Georgia, Christian high school”, Hull became so frustrated that he spent his senior year studying at home. Early in their career, the band recorded an album entitled Nobody Sings Anymore. However, it was never released due to the shift in the band’s musical direction and personal changes undergone following its recording. The band stated that “the band that made the record was different to the band now.” Some of the tracks written for the album were released instead on the EP You Brainstorm, I Brainstorm, But Brilliance Needs a Good Editor.
Following You Brainstorm, I Brainstorm, But Brilliance Needs a Good Editor, Manchester Orchestra recorded and released their debut album I’m Like A Virgin Losing A Child. This album gained the attention of the music industry, and eventually led to their signing with Canvasback.
The typical age for listeners of Manchester Orchestra range from people aged 16-25. This is supported by The magazine NME who have stated that Manchester Orchestra tend to have quite a young fan base, and also Last.Fm the too listeners ranged from 17-24.
The location of listeners and fans of Manchester Orchestra are mainly from the USA, Canada, the UK and Brazil. This is probably because of The Manchester Orchestra being from the United States. They also have a name that was inspired by the City Manchester in England. This makes the name appeal to people in the UK and would explain why they have a big fan base in the UK.
The social background would be very similar to other indie bands simply because of the age of the teenagers . They would most likely have a part-time job, enjoy going out with friends, and are basically living the student life.
There is no main gender that the Manchester Orchestra would specifically appeal to. This is due to the style of the music appealing to everyone, a recurring theme in the indie genre.
Thursday, 14 November 2013
Artic Monkeys
Arctic Monkeys are an indie rock band formed in Sheffield, South Yorkshire, England in 2002 after meeting at Stocksbridge High School. The band consists of Alex Turner (vocals, guitar), Jamie Cook (guitar), Nick O’Malley (backing vocals, bass) and Matt Helders (drums, vocals). Founding bassist Andy Nicholson left in 2006.
The band has released five studio albums, “Whatever People Say I Am, That’s What I’m Not” (2006), “Favourite Worst Nightmare” (2007), “Humbug” (2009), “Suck It and See” (2011) and “AM” (2013), all of which debuted at #1 on the UK Albums Chart.
The band’s rise to success started in late 2004/early 2005 when demo songs which had been handed out in CD form at gigs found their way onto the internet. These demos rapidly spread among message boards and friends leading to a growing fan base for the band, and were collected on the unofficial Beneath the Boardwalk, which the band recognizes on their website. The band owe much of their success to viral buzz via the Internet, and have eschewed typical ‘commercial’ channels, including refusing to appear on the UK’s (now discontinued) Top Of The Pops music program, which was often seen as a gateway to success.
The typical ages for the Artic Monkeys fans tend to be people in their late teens and some younger. This has came about as one of the ways in which they became popular was through online promoting which is more popular among younger age groups, as most of the time they are more technologically advanced. This resulted in the bulk of their fan base being younger, however as they became more popular one could see that the typical age of their fans gradually became a little older such as people in their late teens and 20's.
My main source for finding the location of listeners has been Last.Fm, however one can also see that the Artic Monkeys have a huge fan base in the UK as this is where the Artic Monkeys established their band and the majority of their concerts have been in the UK. Using Last.Fm one can see their popularity worldwide and this is due to them being a band of the "Internet Age", meaning it is easier to promote music worldwide and for a band to trend worldwide. Evidence of this is listeners across the world in Australia, Ukraine, Bulgaria, The US and even Viet Nam. Overall their main location of listeners would be the UK but they are well known worldwide.
The social background of listeners of this band would be mainly students and people living the university life. This is because their fan base is relatively young. Many of their fans would also have a keen interest in music and most of their friends in their friend group would listen to similar music, and also as other indie bands, their fans have a broad taste in music. Due to their age they would be interested in style, music, going to concerts and out clubbing with friends. One can see how the age and music taste of a fan can greatly affect their social background.
There is no specific gender that dominates the fan base of the Artic Monkeys as their music is appealing to everyone and is not intended for males rather than females, or vice versa. It is becoming more apparent that with indie artists, their music seems to appeal to a wide range of audiences and does not specifically focus on one group more than the other.
The spends and interests of fans of the Artic Monkeys would consist of the typical student income, possibly a part-tim job and university loans. However the slightly older fans may just be starting a full-time job. Their interests would be concerts, shopping in less mainstream stores for items that appeal to them, clothes and albums. Also an interest would be going on nights out with friends.
Tuesday, 15 October 2013
Pop indie artists
Below is a list of some of the indie bands/artists we looked into. When researching these indie artists, we looked at many of their youtube videos, websites, facebook pages and listeners on last.fm and by doing so we were able to look at the codes and conventions throughout their music videos, what recurring techniques were used in the video, the bands' website and the layout, and also the target audience in which we wanted our music video to appeal to:
Ed sheeran
Lana Del Rey
Imagine dragons
Rhye
The Smiths
The temper Trap
the xx
artic monkeys
the vaccines
vampire weekend
Kodaline
Ed sheeran
Lana Del Rey
Imagine dragons
Rhye
The Smiths
The temper Trap
the xx
artic monkeys
the vaccines
vampire weekend
Kodaline
Thursday, 10 October 2013
Target Audience
Indie bands can attract large crowds at concerts. These crowds are usually made out of young adults who are familiar with the online environment and like to impulse buy things like ticket concerts and different online products. They are the perfect audience for many online businesses which are very interested in creating ads in order to attract these crowds.
Fans of the indie genre are typically introverted, intellectual and creative. According to researchers, they also tend to be more laid back and less gentle. Passivity, anxiousness are other common personality characteristics.
Generally male audiences aged between 15-24 years old are the target audiences for indie. This may be because they have similarities in the clothes they wear and the indie culture and lifestyle may relate to the male audiences.
We found that fans of the indie genre generally all listen to the same artists and would hang around with the same people and in the same environment. They tend to be of a younger generation and up to date with all new music, it's product and the way of consuming it. Indie music has a very big fan base, however, this could make it harder to appeal to the target audience. We believe the best way to appeal to the target audience is to try and follow the normal codes and conventions of the indie genre as closely as possible, which would hopefully result in our video and band appealing to the majority of indie lovers.
Fans of the indie genre are typically introverted, intellectual and creative. According to researchers, they also tend to be more laid back and less gentle. Passivity, anxiousness are other common personality characteristics.
Generally male audiences aged between 15-24 years old are the target audiences for indie. This may be because they have similarities in the clothes they wear and the indie culture and lifestyle may relate to the male audiences.
We found that fans of the indie genre generally all listen to the same artists and would hang around with the same people and in the same environment. They tend to be of a younger generation and up to date with all new music, it's product and the way of consuming it. Indie music has a very big fan base, however, this could make it harder to appeal to the target audience. We believe the best way to appeal to the target audience is to try and follow the normal codes and conventions of the indie genre as closely as possible, which would hopefully result in our video and band appealing to the majority of indie lovers.
Indie genre- what is indie music?
The term "indie" traditionally refers to independent art -- music, film, literature or anything that fits under the broad banner of culture -- created outside of the mainstream and without corporate financing. In music, for example, the term refers to music produced and funded by any band or label not affiliated with the four or five major corporate labels like Sony or Epic. The same holds true generally for the music and film industry.
Ryan Schreiber, the editor and founder of Pitchfork Media, a popular online magazine that chronicles the indie music scene, said the definition also embodies a sense of idealism and an anti-corporate attitude.
Eugene Hernandez, editor-in-chief of indieWIRE, a site dedicated to independent movies, said the definition of indie was founded on the virtues of self-publishing and self-releasing books, magazines, tapes, records, and just about everything else from buttons to clothing to posters. "If you're going to be as strict as possible, the only definition was DIY -- do it yourself," he said, referring to the ethos of the punk bands and labels that flourished in the late 1970s and 1980s.
Since the scene's inception in the late 1970s with the advent of punk, some say that the term indie has evolved into something that has far less meaning than the original rebellious, creative, do-it-yourself aesthetic. "For me indie is convenient to use as a term, but it's hard to actually accept that it actually exists on any meaningful level now," said McCabe, who is best known for his work with Interpol -- a popular band from New York City who, coincidentally, just left their indie label to sign with Capitol, one of the largest major labels around. According to critics, indie is now nothing more than a branding tool: a highly commercial and money-driven movement, more concerned with marketing a particular image instead of culture with a truly independent nature and passion for its art.
Another factor that has erased the line between what it means to be indie and what it means to be corporate is emerging technology like the Internet and file-sharing systems that have allowed for more accessibility and better distribution for smaller labels and imprints. "The Internet is definitely the most significant influence on indie culture at the moment," Schreiber said. Online outlets such as iTunes and MySpace have made it easier for fans to find original music, or for bands to set up their own sites and distribute their own music. And video uploading sites like YouTube allow aspiring filmmakers to showcase their work to potentially millions of people, without viewers ever having to step inside a movie theater.
The term "indie" is used to describe any music produced by artists working within the network of independent record labels.
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