I used media technologies throughout my construction, research, planning and evaluation. If it were not for the media technologies which I used then our work would not have been possible and it would not have been to the standard that we have achieved. Firstly I used media technology in the researching and construction stage of our project. At the start I mainly used google and youtube as my main sources for research and planning.
We kept a record of everything that we had done on blogger such as music videos we researched, target audience and what exactly is the indie genre and what codes and conventions did we follow. Youtube was the main source for researching other indie bands as well as last.fm.
Through youtube, we were able to embed the link over onto our blogs so it could be viewed there and then under we were able to give a description of the video underneath, codes and conventions, techniques and the target audience for the particular artist in question. This enabled us to have a better idea of what video we were going to produce and how exactly we were to go about doing that. We got a pupil from art to draw up our storyboards, however the next job was to get them into an animatic that was done using final cut pro on a MacBook to string the pictures together into a video with transitions and sounds. Last.fm was very useful for finding the target audience for the indie genre, where they were from and some facts about the people.
We used facebook on our website page to show advertising through social networking and other social media sites such as twitter. Facebook was also beneficial as it resulted in us getting in touch with the native as a friend gave us their contact details via facebook, and this is how we arranged the shooting schedule with them to make sure it suited. We got the native website logo from one that they had already made and we discovered it on the site "reverbnation," and this is where I originally heard stupid girl and once it was discussed within the group we decided that this was the song we were going to choose for our music video.
Google was vital when it came to researching other bands albums and websites, as this specifically gave us an idea of what we had to do to follow the codes and conventions of the indie genre. We also used the internet to create our own website from scratch, where Stuart used coding to get the programming for the site done and to get the website running properly and to install all the different parts of information. When it came to creating the album and digipaks, we used photoshop to customise and edit our pictures using filters and such techniques as double exposure and blur effects to make the images more exciting. Before we made the photo album we had plenty of practice on photoshop and I used youtube tutorials to discover new effects and how to make our editing more sophisticated. Even when it came to adding more light to a picture, photoshop made a lot of difference and helped with representation and what we were trying to say about the music in which the band plays.
When we were writing up our shooting scripts and plan, this was once again done on blogger as it was an organised way to keep record of all the research, planning, shooting schedules and our progression throughout our project. It was also a safe way to protect all our ideas as it meant they were all saved online and it would be easier for us to keep track of notes and not lose them.
When it came to filming we used one of our group member stuart's 1080p video camera's installed in his Samsung Galaxy note 3. This piece of media technology approved to be very effective as the camera was of a very high standard and gave the video a more professional look. After we had filmed our pieces we used a standard USB cable to transfer the shots onto the MacBook. Then we used Final Cut Pro to edit the clips, trim them, cut them and string them together using different trnasitions and double exposure to let the shots run smoothly. We were also able to enhance the quality and brightness of shots where it needed changed by adjusting the brightness and contrast and adding more colours. The quality was improved through motion resulted in a smoother video that was less unsteady.
When it came to editing we had a good range of effects to use and apply to our video, as Stuart used his own Macbook to edit the work. This was because we were using custom made effects which allowed us to implement much more advanced editing techniques than what would have been available to us using stock final cut. This resulted in a much more efficient and effective editing process while maintaining a high quality of production. In the screenshot above, we played with the gradient and the tint of the shot to add a colour which stands out more. The white being used is to specifically brighten up the scene to add more light to the shot as when it was recorded it was dull and it helped make the shot clearer.
Once again, in the evaluation stage, blogger and youtube were used to upload our finished pieces of coursework and also so our music video could be viewed. As well as these two formats I also chose to use slideshare and prezi. I chose to add more types of media technologies to expand my knowledge of them and to make my media product more creative, interesting whilst showing the different ways in which I could produce my final product. I chose prezi as I liked the idea of a mind map and I wished to give my coursework more variety and the idea of following the map appealed to me. It also allowed me to add in videos and pictures of our work and progression throughout our project and this was simply done by just selecting the option to add images/videos. When on my laptop at home I thought it would be a good idea to do some powerpoints which included pictures and answered two of my evaluation questions using slideshare. To do so I had to create the powerpoints using Microsoft powerpoint, which once uploaded to slideshare, automatically kept it in the powerpoint format with a nicer style.
Overall, throughout our media product we have had to use different types of media technology throughout to improve our work and design, and it resulted in a more organised, professional piece of work, which appeared to have pleased the target audience. This also shows how we have stuck to the codes and conventions well whilst in some places adding our own style into the mix. I have enjoyed using different types of media technology to complete my coursework and have discovered many more plug-ins available on final cut pro, as well as photoshop through the use of youtube. I have also learned about the importance of advertising through social networking, I discovered this in my research and we
seem to have executed this strategy through our website which we got much positive feedback about.
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